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The industry's most powerful business-building tool for the high school senior market, the most creative senior portrait lighting, posing and post-production ideas you'll find anywhere, plus, two new promotions to extend your existing client base, raise your session count and sell more!
Click on the tabs below to learn about each of these 4 powerful business building tools...

The Kit 2015

The Kit 2015 is a complete turnkey system for building your senior portrait business. Designed and refined over a 16 year period by marketing guru John Hartman, it has helped thousands of photographers book more seniors, raise their average sales and improve their photographic skills. In today's ultra-competitive environment, The Kit 2015 can be the tool that helps you stand out in the sea of photographers to make your marketing more effective, your sales efforts more productive and your senior portraits more creative.

In order to survive in today's market, you must be able to create images that are different from anything else in your area AND you must be able to communicate those differences in a way that senior clients can easily understand. The Kit 2015 can help.

What makes The Kit 2015 different from any other business growth tool on the market is that it was designed by Hartman to help build and grow his own studio. He researches, tests, refines and modifies his marketing campaign every year to reflect changes in the booking, buying and payment habits of high school seniors. Unlike virtually every other templates product, The Kit 2015 is created by a working photographer with a 40 year track record of success, and is only offered to others after it has been proven to be successful in John's own studio.

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Charmaine Check: owner and graphic designer, Check Art Studio
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John Hartman
M.Photog.Cr, CPP, EA-ASP
This year, John has collaborated with Charmaine Check, founder of Check Art Studio and one of the industry's top graphic designers. Charmaine has taken John's marketing and sales pieces and created 4 completely different design motifs. So you can choose the style that best fits your studio's branding.

There is nothing else like The Kit 2015… eye-catching professional design that capture your senior clients' attention. Powerful, tested copy that motivates your senior clients to action!

Click on the buttons below for all The Kit 2015 details.

Senior Imaging Resource

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Anyone with a camera, a Facebook page and a Web site can call themselves a photographer these days. This, combined with the declining interest in professional photography makes what you photograph and how you present it more important than ever.
The Kit 2015 Imaging Resource shows you how to create state-of-the-art images that will blow away your clients as it confounds your competition. John is always on the cutting edge of image-making, and he showcases 100 of his most creative senior portraits in a beautiful wire bound Imaging Resource Book. You'll get dozens of ideas you can use right away to help you separate what you do from everyone else in your area. And it's not just a bunch of actions either – you'll see new lighting systems and techniques, new angles, new uses for nonstandard lenses, plus a host of new and interesting post-production ideas that will stimulate your creativity as they help build your business.
The images will present questions: How did he light this one? What lens was used? How can I get that effect in Photoshop? In addition to the photos you'll get a multimedia tutorial with videos illustrating exactly how the image looks were created. Lighting, posing, pullbacks and post-processing techniques are covered. you've never seen a how-to digital book with such thoroughness and attention to detail.

Note: clicking on this order button will take you offsite to the official
Kit 2015/John Hartman ordering page.

John has generously allowed just one image per page in this 10x9 wire-bound volume. You'll also get the book in PDF format so you can load it on your smartphone, tablet and computer for handy reference even in the field!
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Every photograph is carefully annotated in a reference section at the back of the book. Exposure, lighting information, post-processing and other notes accompany each image.
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BONUS: In addition to the printed book, you will also get John's entire library of Imaging Resource books dating back to 2010 in PDF format that you can put on your computer, tablet or smartphone for instant reference, even on location. Four years' worth of seniors and 400 different photos at your fingertips means more variety, happier clients!

Family Portrait Promotion

Powerful Tools to Increase Bookings and Raise Your Sales

John has more than doubled his family portrait sessions last year while increasing his sales by six-figures using the Family Portrait Promotion and Buy It Now Program. He developed, tested and refined them to an extremely high degree, and then had Charmaine Check add her professional design concepts to improve them even further. Best of all, neither requires a great deal of effort or expense, and both extend product lines you probably already have. And they're priced for any budget, so you can start making money with them right away!
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Book More Families From Your Existing Clients.

If you photograph seniors, children, weddings, sports teams or executives, you should be photographing their families! The secret to booking families is no secret at all - just ask your current clients. Rather than going all "promotional" on the people who are already spending good money with you, this more passive approach gently promotes and invites with no pressure. The idea of owning a beautiful family portrait is important to almost everyone. Yet few actually do it on their own. John created these new family pieces to give to everyone who visits his studio as an "automatic". You should always assume that if they're in your studio, they have a family in need of a portrait. And it works - using this system, John books about one family for every ten non-family clients. That's a lot of extra sessions with almost no work, and with clients who already know you, who like what you do and are willing to pay your price.
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This New Family Portrait Promotion Includes:

• Complimentary Portrait Session Invitation. Give this to every client as an incentive to have their family photographed. A free or low-cost session is all it takes for many people to say yes.

• Family Sales Brochure. John wanted this to be a really, really nice piece, and Charmaine Check helped make it happen! Just photographs and words confirming the value of a family portrait, the reasons why they should hire you, and why they should do it now. This brochure, along with the above invitation certificate, will go home with some "soaking time" so that when they come back for their next appointment with you, a simple question: "Have you thought about a time for that family portrait?" will often book the appointment on the spot.

• Family Portrait Preparation Book. This goes home after your family consultation to help them with clothing and other decisions. More importantly, it instructs them how to photograph places in their home where portraits will hang, setting up the entire premise of a wall portrait or grouping.
• Family Portrait Information Guide. Modeled after the Senior Information Guide in The Kit 2015, this book contains all policy, pricing, and product information for non-senior clients. Years of hard work and testing went into the production of this book. All the work has been done for you, so you don't have to!

• Testimonial Acquisition System. John has spent years tweaking this client questionnaire that asks all the right questions to get glowing testimonials for all your marketing, direct mail, Web site, social media, print ads, etc. Sure, we all get unsolicited testimonials now and then, but these carefully worded questions answer all the major objections people have for not coming to your studio. This piece alone is worth the price of the entire package.

• Appointment Cards, Model Release and Thank You Cards to round out your client's experience with you, all in the same Charmaine-inspired design.

Software Requirements

Note: clicking on this order button will take you offsite to the official
Kit 2015/John Hartman ordering page.

Buy It Now Program

Powerful Tools to Increase Bookings and Raise Your Sales

John has more than doubled his family portrait sessions last year while increasing his sales by six-figures using the Family Portrait Promotion and Buy It Now Program. He developed, tested and refined them to an extremely high degree, and then had Charmaine Check add her professional design concepts to improve them even further. Best of all, neither requires a great deal of effort or expense, and both extend product lines you probably already have. And they're priced for any budget, so you can start making money with them right away!
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Become a Hero in Your Community While Adding Dozens of Qualified Clients Each Year.

If you've ever been asked to donate something for a charity auction, you can use the Buy It Now program to multiply both bookings and sales from your donation, while providing much more revenue to the charity organization.
The premise is simple: if you donate a session and a finished portrait for an auction, a number of people will bid on your gift but only one will win it. Do those people who didn't win the bid EVER call you and say they wanted to book you anyway? Of course not. So an auction limits the charity organization to one sale, and limits you to one client. The Buy It Now program allows anyone to buy a certificate for their $99 donation to the organization.For that, they get a $500 gift card from your studio. This is such a great deal that everyone wants one! The first event John did this for raised over $2200 for the organization, and he got almost two dozen new clients who spent an additional $26,573 at his studio. Since that time, the Buy It Now program has added a healthy six-figure increase to his portrait sales. And like the Family Portrait Program, John simply tweaked his system of helping the same people he was already working with. Simple in principle, but complex in execution.
The Buy It Now program gives you all the advantages of John having worked out the kinks for you in advance, so you can avoid the same mistakes he made. Because it needs to be treated by the organization slightly different than an auction item, you need to know how to explain and sell the idea to them. You also have to know how to present it to the buyers as well as how to follow up with them to make sure you book them.
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Here's What the Kit Includes:

• An Introduction Letter to the organization explaining the details and benefits of this program.
• The Certificate the donor purchases.
• Signage and Table Tents that publicize your item at the event.
• A Well Thought-Out Script to be read by the emcee, auctioneer over the public address system describing your donation.
• A Sign-Up Sheet to gather donor contact information when they purchase the gift certificate.
• A Short Video explaining exactly how to use each piece in this powerful program to add more sales to the charity's event while bringing qualified clients to your studio.

Software Requirements

Note: clicking on this order button will take you offsite to the official
Kit 2015/John Hartman ordering page.