The Kit 2015 contains professionally designed marketing pieces that you can very easily customize and make your own. You'll benefit immensely from John's 40 years' worth of experience and knowledge, study of copy writing, timing, offer design and everything else it takes to put together a successful marketing campaign that works for all studios small and large. Whether you're new to the business or have been around for decades, The Kit 2015 can make a big difference in the size of your bank account by the end of this senior season.
In addition, The Kit 2015 has sales aids, pricing menus, and other handouts as well as in-house pieces that have all been designed to solve specific problems or address client concerns, questions or objections.
In addition, The Kit 2015 has sales aids, pricing menus, and other handouts as well as in-house pieces that have all been designed to solve specific problems or address client concerns, questions or objections.
The Marketing and Sales portion of The Kit 2015 contains the following:
Marketing• Huge 23x31 flyer that folds to 6x10 for economical mailing. This flyer is the most effective single mailer John has ever created. He has mailed the same design twice last year (using different photos on each) and it booked his entire shooting schedule.
• 16 page 9x6 Catalog educates your clients with pertinent information while showcasing your work
• 11x17 Tri-Fold Postcard provides key booking info, photographs and drives readers to your website for more pictures and information.
• 6x10 Reminder Postcards you can customize and send inexpensively as often as necessary to keep your phones ringing.
Sales• 8 page FYI you can mail to your client after they book explains how to prepare for their session. Included are sections on how to find you, how to look their best in their portraits, what and who to bring, payment, policies, etc. Getting this booklet in the mail right after they book boosts your studio's reputation and helps eliminate buyers remorse, cancellations and no-shows.
• 22 page Senior Information Guide helps educate your clients as to your policies, lays our pricing, and showcases products that are designed to raise your sales and provide value. This guide alone could pay for The Kit 2015 all by itself.
In House• Personalized Referral Cards you can hand out to your seniors to help get you more bookings from their friends.
• Appointment Cards for photo shoots, viewing and final delivery times.
• Personalized Thank You Card shows your appreciation for your clients' business
• Model Release signed at time of session gives you instant permission to use any and all photos for print and Web/social media publishing.
• Senior Questionnaire is one of the most important documents you can give your client. The questions are structured to get you information and testimonials you can use as you prepare your next marketing piece.
• 22 page Senior Information Guide helps educate your clients as to your policies, lays our pricing, and showcases products that are designed to raise your sales and provide value. This guide alone could pay for The Kit 2015 all by itself.
In House• Personalized Referral Cards you can hand out to your seniors to help get you more bookings from their friends.
• Appointment Cards for photo shoots, viewing and final delivery times.
• Personalized Thank You Card shows your appreciation for your clients' business
• Model Release signed at time of session gives you instant permission to use any and all photos for print and Web/social media publishing.
• Senior Questionnaire is one of the most important documents you can give your client. The questions are structured to get you information and testimonials you can use as you prepare your next marketing piece.
You can customize these professionally designed pieces with your own images to create a beautiful and powerful marketing and merchandising campaign. The wording, design and all content have been carefully constructed to maximize their effectiveness, book more seniors than you are currently, and to help your senior clients invest more with you than they otherwise would have. John has spent years and invested thousands studying with the world's best marketing experts (such as Jay Abraham, Dan Kennedy, and Michael Gerber, to name a few). He has brought that expertise into the industry through his own studio, which is the basis for every piece contained in The Kit 2015.
How It Works...
All of these marketing and sales templates comes on a disc that you can copy to your computer for customization. Also included is a printed, spiral bound book that shows everything included along with detailed explanations on how and when to use each piece. There is even a section on how to develop a mailing strategy. You also get printed samples of the big marketing flyer and 16-page catalog, exactly as John's clients get them.And for the fastest learning possible the disc also includes a multimedia pdf tutorial containing words, pictures and videos that will help you make all necessary copy and image customizations. The tutorial pages are hyperlinked from the main Table of Contents so everything is accessible with a click. You've never seen a learning tool this thorough and easy to use.
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Kit 2015/John Hartman ordering page.